Boutique trainer-only workout sanctums lure the industry with perks and, more important, privacy.
Boldfaced names increasingly are sweating without sweating the paparazzi waiting outside or a camera-phone-enabled jock on the next treadmill.
For years, West Hollywood’s trainer-only THE GYM ON NEMO(9041 Nemo St.) has been a go-to choice, with owner Fedele De Santis welcoming the likes of Cameron Diaz and Charlize Theron to his discreet storefront for Pilates and boxing alike. Over on La Brea, the no-nonsense ULTRA BODY FITNESS (828 N. La Brea Ave.) lures such stars as Shia LaBeouf and Chris Pine.
More exclusive rivals are cropping up. Gunnar Peterson — who has rocked the bodies of Jennifer Lopezand Hugh Jackman — quietly has run an unlisted-number space (9975 S. Santa Monica Blvd.) for the past three years above the Sonya Dakar spa in Beverly Hills, where valet parking and protein bars are complimentary. Another big-time trainer with his own gym is Jason Walsh, who has worked with Justin Timberlake and WME’s Patrick Whitesell. “My facility is very private — it’s good for people that need an inviting and calm environment,” he says of his RISE MOVEMENT in WeHo (8906 Melrose Ave.).
Opened in mid-2010, LEAF WELLNESS STUDIO (1617 Broadway St., Santa Monica) handles just 12 clients at any time and insists on a three-month commitment ($3,600 for 24 classes). Leaf, whose clients include Rock of Ages up-and-comer Diego Boneta and XXX writer Rich Wilkes, also runs a Lifestyle Transformation program with nutrition counseling and personal coaching.
Even more cloistered: Trainer Danny Musico (Ron Fair, Doug Ellin) has created a gym at the chichi Crescent Hotel (403 N. Crescent Drive) in Beverly Hills, where he keeps a furnished three-bedroom penthouse at his disposal for those who want to focus round-the-clock on sculpting their physique. (Call it the lats of luxury.) It’s a steep fee for clients to bulk up or slim down while living there, but Musico believes it’s worth it. “If a production company wants the star of their movie to look his or her best, $25,000 per month is not that much money,” says Musico. “The suite is a training camp; I can police them there.”
The hottest gym in town at the moment, however, might be the nearby referral-only BUNKER(465 N. Roxbury Drive). The aptly named windowless basement space, reachable via a secure parking garage, is hidden down an alley. Owner Adam Ernster, a Peterson protege, allows only up to three trainers and their clients inside at a time — the extreme exclusivity is a draw for the likes of Nicole Scherzinger and ICM’s Carol Goll.
But not all trainers believe that intimate gyms are best. “Gyms with people around really inspire people to work hard,” says celebrity trainer Ashley Borden. “I like the energy there.”
ON-SET PERK: In May, Will Smith trucked a shiny 55-foot stand-alone gym trailer to Men in Black III’s Manhattan filming that was the talk of Soho for several days. Smith is said to own the mobile workout unit himself. However, for the past few years, trainers have outfitted equipment-packed trucks that are rented to productions, and the recession hasn’t killed demand for them. One of the more coveted is the mobile unit offered by trainer Ramona Braganza (Jessica Alba, Halle Berry). “Hugh Jackman trained in there to become Wolverine for the first X-Men,” says Braganza. “On The A-Team, everybody from Jessica Biel and Liam Neeson to Bradley Cooper trained in the trailer. It makes it easy.” (Cost: $2,500-$3,000 a week.) Another roving ab lab is The Muscle Truck ($1,800-$2,000 a week, themuscletruck.com), run by Valerie Waters (Cindy Crawford, Benicio Del Toro). The 18-wheeler — designed for on-location use by Jim Carrey — boasts soft lighting and $50,000 worth of equipment. It’s often a boon to the rest of the cast and crew. “In my experience,” says Waters, “my clients have allowed other actors or people on the production to use the trailer as well.” –– G.B.
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Katie Holmes and Mario Lopez have something in common: they both love Celsius for its metabolism-boosting benefits. Formulated to help you burn calories, the beverage may help energize your workouts while increasing your endurance, resulting in its popularity among stars. Other celebrities who drink Celsius include Jessica Simpson, who currently is battling her baby bulge, Kevin Connelly and Danny Musico. However, it’s recommended only for adults: Katie may not want to advise Suri to gulp down those cupcakes with a can of the caffeinated drink!
The ingredients include Green Tea with EGCG, Ginger, Calcium, Caffeine, Chromium, and vitamins including B vitamins, Biotin, and Vitamin C. Green tea has been shown in weight loss supplement studiesto help reduce weight safely. Caffeine is a known energy booster; however, be cautious if you have high blood pressure, are pregnant, or have a medical condition such as diabetes. The vitamins, such as Vitamin B, are known to be helpful additions to your diet. Want to try it for yourself? The sparkling flavors include orange, wild berry, and cola. Or, skip the bubbles and try non-carbonated lemon iced tea or strawberry kiwi. In addition, Celsius recently came out with a new flavor, apple orchard blend, which is sweetened with stevia and tastes like apple and pear juice.
Ashland, OH, April 8, 2013 – Hedstrom Fitness, maker of the BOSU, and celebrity trainer Danny Musico have entered into a mutually beneficial, one-year promotional agreement in support of the Hedstrom Fitness portfolio of products and Danny Musico entertainment properties.
Hedstrom Fitness manufactures, distributes and markets effective functional fitness products for trainers, fitness enthusiasts, youth, active agers, athletes and physical therapists among others. In fact, its most acclaimed product, the BOSU, started the functional integrated training revolution in helping people get in shape, age better and maintain mobility while also improving their vitality by training muscles based on the way they are used in everyday life. Its products include the BOSU Balance Trainer, BOSU Ballast Ball, BOSU POWERSTAX, BOSU 3D System, Kamagon Balls, Surge and more.
Regularly featured on Extra, celebrity trainer Danny Musico is best known for training Sylvester Stallone for Rocky, Demi Moore for G.I. Jane, Hilary Swank for Million Dollar Baby, and Mark Wahlberg for The Fighter as well as HBO’s Entourage – a show on which he also guest starred. In addition, he is currently the official trainer for American Idol and has trained Hollywood’s elite including Leonardo DiCaprio, Tobey Maguire, Jessica Simpson, Jamie Foxx, Carmen Electra and the list goes on.
“From television appearances to magazine features to shows, movies and more, there is no celebrity fitness trainer more dynamic than Danny Musico, “ said Mike Kelly, CFO, Hedstrom Fitness. “His personal story of success is as impressive and inspiring as the results he gets for his clients. We are thrilled he’ll be promoting BOSU and the Hedstrom Fitness product portfolio to help achieve these results. ”
“Using the BOSU in training my clients has brought them to new levels of fitness that they had never imagined before,” said Danny Musico.
Hedstrom Fitness and Musico will cross promote their respective brands through product promotion and in traditional, online and social media as well as through select fitness industry trade shows.
About Hedstrom Fitness
Hedstrom Fitness is a newly created division of Ball, Bounce and Sport Inc., one of the nation’s premier manufacturers, distributors and marketers of play and sports balls with more than 175 employees and distribution networks in the U.S. and Canada. In April 2012, Hedstrom acquired exclusive, worldwide distribution of BOSU® products from Fitness Quest Inc. Officially launched in 2000, the BOSU® Balance Trainer helped to introduce the concept of balance training to elite athletes and coaches, fitness professionals, medical and rehabilitation specialists, and schools and universities. Based in Ashland, Ohio, Hedstrom Plastics, a sister division, currently manufactures commercial and retail versions of the BOSU Balance Trainer and BOSU Ballast Ball, as well as exercise balls, surf boarding training devices, and medicine balls. For more information visit www.BOSU.com, www.Hedstrom.com, and www.HedstromPlastics.com.